A Space Becomes a Place.

Place branding for building and bettering our cities and towns. 

As we work to address social fragmentation, equity and environmental challenges, we have become more and more aware of the importance of public space to our communities and civic life. The notions of branding and public spaces can seem incongruous until we better understand the value of bringing these together – not only in outcome but process as well. 

We’ll look at research and inspirational case studies. We’ll talk about methodologies to bring many voices together, ways to dig into the culture of a place, and the visual and verbal languages that are designed to welcome everyone.

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Q+A

What was the last book you read?
Would you recommend it? Doppelganger by Naomi Klein – highly recommended!
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What is your favorite meal of the day?
The meal where you eat nachos.
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What is your news source?
The Daily Show
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Do you have any hidden talents?
I’m an excellent etch-a-sketch portraitist
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Do you have any pets?
A poodle named Fig
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Outside of your own work, what is your strongest architectural experience?
The Louvre Abu Dhabi

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About Laura

Laura provides overall creative and strategic direction for the studio’s brand and design output. She has led some of BMD’s highest profile and most awarded initiatives including ASICS Tiger, OCAD University, UCCA Center for Contemporary Art, Waterloo Greenway, Project for Public Spaces, Hutchins Center at Harvard, and the Zayed National Museum in Abu Dhabi.

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As Creative Director, she led a 5-year design agency of record relationship with Sonos, leading her team through the design of multiple facets of the wireless audio brand experience — digital, retail, social, packaging, and Sonos Studio content.

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Her formal education is in the Humanities and Fine Art. After spending 6 years in New York City, she joined Bruce Mau Design in 2005. A leader who believes in curiosity and a truly collaborative process, she works to build a creative culture for every project.